MITSUBISHI ELECTRIC
SALES MALAYSIA SDN BHD
Mitsubishi Electric at Automex 2025

Mitsubishi Electric Sales Malaysia (MESM) proudly participated in AUTOMEX 2025 at MITEC Kuala Lumpur from 14–17 May 2025, showcasing cutting-edge factory automation (FA) technologies and creating a uniquely engaging booth experience that fused innovation with Japanese cultural elements.

Demo Kits on Display

We featured six demo kits that represented our latest advancements in automation:

🔧 Demo Kit 1 – PLC Powered Motion Control
Using our new MX-R PLC and the enhanced J5 demo kit, we demonstrated high-precision synchronous motion control, offering insight into the future of intelligent motion applications.

🖥 Demo Kit 2 – Next Generation HMI
Our new GOT3000 demo highlighted advanced capabilities such as direct HDMI display connection, USB camera input, and wireless contact feature for quick data transfer. In addition, GOT Mobile was also showcased to demonstrate remote monitoring and operation via smart devices.

🤖 Demo Kit 3 – Collaborative Robot ASSISTA with Easy Tool Handling
This interactive ASSISTA Robot demo featured a pick-and-place application powered by KOSMEK’s Easy Tool Changer and Gripper, designed to simplify tool handling in collaborative environments.

🌐 Demo Kit 4 – OPC Empowered Visualisation Solution
In partnership with Takebishi, this demo showcased GENESIS64 SCADA integration with the Takebishi OPC Server, bridging OT and IT systems for seamless visualisation and data management.

⚡ Demo Kit 5 – Energy Saving & Monitoring Solutions
This engaging setup featured a wind-tube display powered by an FR-D800 Inverter, monitored using a ME96 Power Meter, and visualised via GENESIS64. Visitors could even draw a lucky ball from the tank after the demo—a fun way to encourage interaction and sustainability awareness.

🏢 Demo Kit 6 – Building Management System (BMS)
We demonstrated smart building automation using the Niagara Diamond Controller and the “Supervisor” dashboard, showcasing intelligent environmental monitoring and energy control.

🎁 Try Our Demo & Win – Lucky Draw
We hosted an exciting Lucky Draw at our Energy Saving & Monitoring Solutions Station, featuring the FR-D800 Inverter, ME96 Power Meter, and GENESIS64 energy monitoring software. After watching the demo in action, visitors picked a lucky ball and answered a quick yes/no survey using our mini GOT2000 HMI powered by an FX5 PLC.
The activity attracted over 1,600 participants, making it one of the most engaging highlights of our booth while also promoting our energy-saving solutions in a fun, hands-on way.

🎮 Sushi Rush Game Kiosk
Our multiplayer game kiosk, programmed using Mitsubishi Electric’s FX5U PLC, GOT2000 HMI, and GOT Mobile, drew in nearly 500 players. “Sushi Rush” not only entertained but also demonstrated how ME solutions allow remote control and real-time responsiveness via mobile devices.

📢 Product Presentation
During the exhibition, we also participated in a public presentation titled “Realisation of Digital Manufacturing through Cutting-Edge Industrial Automation Technologies from Japan.” Our Senior Manager introduced Mitsubishi Electric’s latest innovations, including the MX Controller, GOT3000, and FR-D800 Inverter, showcasing how these advanced solutions support the future of smart manufacturing.

Japanese-Inspired Booth: Tradition Meets Technology

We proudly infused our booth with traditional Japanese elements. From our eye-catching booth design to team members wearing Happi and Yukata, the cultural touch stood out and received tremendous positive feedback from attendees and organizers alike. Many visitors paused to take photos and even requested selfies with our team—adding a memorable experience.

Thank You for Visiting Us!
With an estimated 1,728 visitors and many meaningful interactions, our participation at AUTOMEX 2025 was a great success. We sincerely thank everyone who visited our booth, engaged with our demo kits, and joined in the interactive activities.
We look forward to seeing you again at the next AUTOMEX exhibition in Penang this November—don’t miss it!